RESUME
His work includes directing 3D animation and projection mapping for Cai Guo-Qiang's performance at the Kennedy Center, building virtual fashion campaigns in Unreal Engine, and leading AV system integration for live productions — including Future Store NY popup for Intel. He moves fluidly between concept and execution: from designing a world in Unreal to deploying it on a 150-meter stage.
Haoquan is oriented toward creative leadership, building toward a role where technical fluency and directorial vision work as one.
12 Sculptural “Forms”, 12 Starting Points；
No Beginnings, No Ends…
A Conceptual Short For Wenjue Lu’s annual project Collection 2024, titled “Aufhebung”
3D Animation & Renderings
New York, 2025
For Wenjue Lu’s annual collection Aufhebung, I collaborated closely with the designer on the overall creative direction of the project’s video component. Drawing from the collection’s “12 Forms” sculpture series, I created a 3D animation that extends the dialogue between garment-making and sculpture into a digital, spatial medium.
Beyond the visual execution, I co-directed the artistic vision with Wenjue Lu and coordinated with music producer Alan Lecheng Chao, integrating experimental sound design into the piece. This synergy of image and sound crafted a more immersive and multi-sensory experience, reinforcing the collection’s theme of continuous transformation and inspiration.
Made with
Unreal Engine 5.6
Adobe Photoshop
Adobe Premiere
Project Genres
3D Concept film
Fashion Campaign & Marketing
Art Direction
Roles
Creative Direction
Project Cooridator
3D Artists
Editor
Credits
Conception: Studio Wenjue Lu
3D Model provided by: Studio Wenjue Lu
Technical Artist: Haoquan Wang
Director: Haoquan Wang
Editing: Haoquan Wang
Music: Alan Lecheng Chao
Special Thanks: Kommune